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Brand Development

Brand Development:

Our point of view is that traditional market research solutions and marketing measurement solutions have not kept pace with the needs of today’s complex marketing world, which is the primary root cause of ill-conceived products, marketing campaigns and poor performing brands.

Adreka supports the development of the brand at all stages of the brand lifecycle, from research and product development to launch, growth, maturity, end-of-life planning and extension/re-launch.

Which is why we developed an industry-leading solution for monitoring real-time market feedback that gives us complete clarity in consumer perceptions, attitudes and behaviors.

At Adreka we believe the key to identifying opportunities is getting good actionable insight. We also understand how difficult it is to get unfiltered feedback without the bias of surveys, focus groups, etc. Armed with precise feedback we use facts to align the organization with the consumer, and develop products that include the voice of the customer, and lead to robust, relevant multi-channel marketing campaigns that engage with consumers and or businesses in a personalized one-to-one fashion.

We further believe we are uniquely positioned to develop programs that engage with and leverage social media influencers and advocates to drive social participation into highly-segmented groups with a shared interest.

This means we can cost-effectively deploy campaigns that leverage traditional media, Internet, social media and mobile communications to promote your brand, generate buzz, uncover opportunities, create loyalty and mobilize an army of advocates that helps you proactively manage your reputation and expand your business through word-of-mouth.

Are you ready to make your marketing and advertising effective and easy? Call Adreka today to learn how!