Retail Marketing:
As we emerge from the downturn, retailers continue to face an extremely competitive market with constrained credit and consumers that are cautious, well-informed and slow to move. Further, the influencer-based social movement has exposed “acceptable” alternatives to many buyers considering brand purchases increasing selective purchases and driving down brand loyalty. Retailers in many cases have responded with smaller inventories, loyalty programs and promotion du jour, training consumers to not have a sense of urgency, and in many cases over-promoting to them. We believe value is achieved, not in the form of a deal, but an improved customer experience.
At Adreka, we see the retail environment as a moment-of-truth where the customer experience can be realized (or dashed). Consider the new fashion trends that are announced throughout the year. During the year, you study all of the trends on-line and in print, you consider all the options and assemble your outfits on-line. However, expectations are not fulfilled and dreams are not fully internalized until you try it on, look in the mirror and imagine what it would be like if it were yours. Creating an environment that enables this experience is where the big opportunity is for retailers (Apple store example).
Adreka looks at the retail location as one of the most important intersection points of on-line and off-line marketing and promotion. We work closely with our customers to manage all facets of their client relationship including the development of relevant, multi-channel campaigns that mobilize your target audience and their friends to your storefront.
If you’re a large retailer:
Adreka’s approach is sophisticated, yet simple. After getting to know your brand we will customize the development of a promotional campaign platform that includes optimized, integrated, multi-channel campaigns that are designed to meet individual consumer needs (including ethnicity) that drive adoption, loyalty and advocacy by integrating traditional media, Internet, social media and mobile communications. The programs can be further configured to meet unique retail location needs or budgetary constraints. Should retailers have any questions throughout the process they can call our marketing help center staffed with professional marketers dedicated to addressing all of their questions while educating them as well. Prior to campaign launch all programs go through our quality assurance process, and throughout the campaign we will be measuring performance, making recommendations that will continuously improve the result.
If you’re a small retailer:
We can leverage our best practices to customize a cost-effective, integrated, multi-channel campaign that is designed to meet your customers’ needs (including ethnicity) that drive adoption, loyalty and advocacy by integrating traditional media, Internet, social media and mobile communications. As your partner, we will be working with you throughout the campaign. We will be measuring performance, making recommendations that will continuously improve the result.
In the end, our goal is simple; enable every retail location to cost-effectively compete for every discretionary consumer dollar spent by providing the best possible customer experience throughout the lifecycle of the customer relationship.
Retail Marketing Value Proposition: [ more ]