Mobile Media:
The term Mobile Marketing is one of the most frequently searched marketing terms on the Internet today. However, if you ask a dozen people for their definition of Mobile Marketing, you will get several different answers. Not since the introduction of the personal computer, has a product provided as many new marketing possibilities as the mobile phone.
Mobile marketing represents a huge opportunity with very few players actually being effective in the mobile adverting space. Mobile phones are just about everywhere, with an estimated 85% of Americans in possession of a cell, with mobile marketing not far behind. It is expected that the United States will follow in the footsteps of the EU with 100% mobile phone saturation by 2013. Currently, there are over 3 billion mobile phone subscribers worldwide, which represents a 50% penetration into the global market to an overly captive audience. In previous Adreka client advertising campaigns, over 70% of respondents called in on their mobile device, and over 10-15% response rate to targeted secondary text messages.
Unlike email, most mobile adverts are not blocked, but ALL mobile advertising must be done responsibility. Failure to do so may result in civil or criminal penalties. To date, mobile marketing in conjunction with TV or Internet Contests has derived the largest amount of conversions at the lowest cost per client acquisition.
- Contest Mobile Marketing “TXT or call to win” [ more ]
Super charge your media campaign, TV show, or branding by adding Adreka’s TXT-to-Win or Call-to-Win contest applications. Through your customers TXTing a short call number or dialing a 10 digit long call number, Adreka will be able to prompt your callers to both opt-in and select the frequency of messaging they wish to receive with your brand.
- Mobile Marketing via Bluetooth / Proximity Marketing [ more ]
Mobile Bluetooth marketing is much more than sending mobile TXT messages. Bluetooth marketing can send animations, coupons, electronic flyers, music, pictures, videos, web links, and even access to live streams. You can take people directly to your website, mobile application, and direct them to a direct response action.
Mobile based / proximity marketing has an effective range from 32 Feet (10 meters).
- Mobile Marketing via MMS [ more ]
MMS mobile marketing can contain animations, coupons, electronic flyers, music, pictures, videos, web links, and even access to live streams. This mobile content is delivered via MMS (Multimedia Message Service). Nearly all phones produced after 2007 with a color screen are capable of sending and receiving standard MMS messages, with the notable exception of the iPhone. Brands are able to both send (mobile terminated) and receive (mobile originated) rich content through MMS A2P (application-to-person) mobile networks to mobile subscribers. In some networks, brands are also able to sponsor messages that are sent P2P (person-to-person).
- Mobile Marketing via SMS [ more ]
SMS ( Short Message Service) Marketing is the most effective means of reaching 90% of all text enabled cellular devices. TEXT marketing through SMS is limited to 160 characters though some newer mobile devices will automatically break larger SMS marketing messages into 2,3 or more 160 character text messages. SMS is rarely blocked and almost 100% viewed by the recipient making it one of the most effective mobile marketing delivery systems for secondary re-enforcement of a brand or direct response campaign.
Let’s do some mobile marketing; I want to talk to an Adreka Mobile Marketing Specialist Today!
- Mobile Marketing via Web [ more ]
Current US mobile phone browsers allow the ability to browse a large percentage of existing websites either to be viewed 1) “as is” on a mini-browser, 2) stripped down to text links with minimal graphics, or 3) represented as an easy to follow mini-site that is specifically designed for mobile devices. Though, most websites were designed for viewing on large screens, browsers on mobile phones usually offer options for formatting these websites for better viewing on the Mobile Phone’s smaller screen. With many websites adhering to XHTML standards, they are able to represent their websites easy on mobile browsers. This also allows the easy insertion of media content, which can be tracked by not only clicks, but also phone call conversions.
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Are you ready to make your marketing and advertising effective and easy? Call Adreka today to learn how!
