Entertainment Marketing:
As companies transition from “solely controlling” the development and messaging associated with their brand, to “sharing” ownership of the brand with all stakeholders, many companies are looking to new and innovative methods to extend their influence over their brand. At Adreka believe we will see an increase in the product placement and celebrity endorsement deals.
This brings up the question: where will we place our products and with what celebrities? Aside form the obvious high-profile radio, TV, film, stage and celebrities, we at Adreka believe social media creates more new opportunities to engage with highly-targeted audiences, many with their own “celebrities”, including blogs, social community special interest groups, viral videos, etc.
Adreka helps companies that are looking for new and innovative ways to reach consumers and businesses. We leverage our experience to identify why, what, where, who and when we should engage with our target audience to establish relevant, personalized communications that deliver measurable results.
Are you ready to make your marketing and advertising effective and easy? Call Adreka today to learn how!
Entertainment Marketing Value Proposition : [ more ]
- For all brands looking to align their product with celebrities and/or place their products on network or pay television; from regional cable channels to high-impact cable programming; from independent films to major studio releases; and from Broadway to music videos.
- Who need to maximize the results of their marketing budgets by getting the best product placements within all targeted segments for your brand(s)
- Adreka offers an approach to driving optimal marketing performance that results in a clear understanding of your market dynamics that provides the insight necessary to design and execute integrated, multi-channel campaigns that are highly targeted to each audience and monitored in real-time, thus enabling continuous improvement, a clear Return On Marketing Investment and better results.
- Which features industry-leading traditional, direct, web and social media engagement methodologies and tools to get increased cost-effective, relevant placements for your brand(s).
- Unlike traditional agencies we don’t believe that more money always leads to greater results…at Adreka we believe that “active” listening enabled by social media leads to an accurate understanding of customer perceptions, attitudes and behavioral insights that drives smarter marketing investment strategies, better results and a defendable ROI. Those with wisdom have thought us the concept of measure twice, cut once. That’s why we believe it’s so important to understand your business, use market intelligence and leverage analytically derived facts to validate our recommendations, guide our campaign designs and make intelligent in-market adjustments to drive better results. We are not your typical agency!
