Film & Media Marketing:
As with all businesses, promotional investments in new product launch are vitally important because of the inherent high financial risk. Film studios invest heavily in marketing campaigns to maximize revenue early in the release cycle. Marketing budgets tend to equal anywhere between half or two times the production budget (depending on media).
Considering films are only in theaters for 4-6 weeks, studios typically front-end load investment in promotional launch tactics through a combination of in-theater promotion, TV, radio, Internet, print, merchandising and promotional tours. Unfortunately, many of these tactics are deployed independently, and studios struggle to maximize the effectiveness of their campaigns. Further, it is our point of view that traditional market research (positioning studies, test screenings, advertising reviews, tracking surveys, title testing, exit surveys or concept testing) efforts fail to get in the head of the moviegoer and deliver the insight necessary to get studios to rethink the traditional promotional process.
At Adreka we have research tools that offer greater insight into unfiltered moviegoer perceptions, attitudes and behaviors. This data provides unmatched insight that leads to a better understanding of message effectiveness, channel preferences, influencer participation, advocacy and moviegoer “action triggers”. Adreka then uses this information to construct highly relevant, integrated, multi-channel campaigns targeted at all stakeholders (press, distributors, moviegoers, corporation, etc.) that deliver greater results over the lifecycle of the movie.
Are you ready to make your marketing and advertising effective and easy? Call Adreka today to learn how!
Film & Media Marketing Value Proposition: [ more ]
- For organization that have a small window of opportunity to maximize profitability based on successful pre-launch, launch and post launch activities
- Who need to develop a euphoric groundswell of support to optimize launch activities and mobilize their target audience to take inspired action.
- Adreka offers an approach to driving optimal marketing performance that results in a clear understanding of your market dynamics that provides the insight necessary to design and execute integrated, multi-channel campaigns that are highly-targeted to each audience and monitored in real-time, thus enabling continuous improvement, a clear Return On Marketing Investment and better results.
- Which features an incredible family of dedicated professionals that know how to get the most out of marketing investments by integrating traditional, direct, web, social media solutions and tools to address today’s marketing mobilization challenges.
- Unlike traditional agencies we don’t believe that more money always leads to greater results…at Adreka we believe that “active” listening enabled by social media leads to an accurate understanding of customer perceptions, attitudes and behavioral insights that drives smarter marketing investment strategies, better results and a defendable ROI. Those with wisdom have thought us the concept of measure twice, cut once. That’s why we believe it’s so important to understand your business, use market intelligence and leverage analytically derived facts to validate our recommendations, guide our campaign designs and make intelligent in-market adjustments to drive better results. We are not your typical agency!
