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• Franchise Marketing
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Franchise Marketing:

As we emerge from the downturn, franchisers will be facing an extremely competitive market with constrained credit and franchisee’s that are cautious, well informed and slow to move. A somewhat common approach has been for franchisers to sweeten the deal by lowering up-front investments or guaranteeing results. Our recommendation is that franchisers should shift their focus from giving away the store to creating value for the franchisee. We believe value is delivered in the form of services and innovative, relevant, multi-channel marketing programs that leverage traditional media, Internet, social media and mobile communications to develop awareness, loyalty and advocacy results.

Adreka’s approach is sophisticated, yet simple. After getting to know your brand, we will customize the development of a promotional campaign platform that includes optimized, integrated, multi-channel campaigns that are designed to meet local needs (including ethnicity) that can be further configured to meet unique franchise needs or budgetary constraints. Should franchisees have any questions throughout the process they can call our marketing help center staffed with professional marketers dedicated to addressing all of their questions while educating them as well. Prior to campaign launch, all programs go through our quality assurance process, and throughout the campaign we will be measuring performance, making recommendations that will continuously improve the result.

In the end, our goal is simple; enable the franchiser to offer a solution that improves their competitiveness and cements their position as the trusted advisor to the franchisee.

Are you ready to make your marketing and advertising effective and easy? Call Adreka today to learn how!

Franchise Marketing Value Proposition: [ more ]

• For all franchisers and franchises looking to optimize sales performance
• Who need to increase franchise recruiting, education, enablement and productivity to drive more sales
• Adreka offers an approach to driving optimal marketing performance that results in a clear understanding of your market dynamics that provides the insight necessary to design and execute integrated, multi-channel campaigns that are highly-targeted to each audience and monitored in real-time, thus enabling continuous improvement, a clear Return On Marketing Investment and better results.
• Which features an incredible family of dedicated professionals that know how to get the most out of marketing investments by integrating traditional, direct, web, social media solutions and tools to address today’s marketing mobilization challenges.
• Unlike traditional agencies we don’t believe that more money always leads to greater results…at Adreka we believe that “active” listening enabled by social media leads to an accurate understanding of customer perceptions, attitudes and behavioral insights that drives smarter marketing investment strategies, better results and a defendable ROI. Those with wisdom have thought us the concept of measure twice, cut once. That’s why we believe it’s so important to understand your business, use market intelligence and leverage analytically derived facts to validate our recommendations, guide our campaign designs and make intelligent in-market adjustments to drive better results. We are not your typical agency!