Healthcare Marketing:
Given the exploding boomer population, the healthcare market will continue to thrive for years to come, even in light of the volatility and confusion associated with the recent healthcare debate. Healthcare is an extremely broad market; including all forms of medical services, exercise, preventative medicines, organic and healthy foods, plastic surgery and anti-aging. As diverse as the market is, they share many emerging common characteristics. For example, many stakeholders can have a role in the decision process: payers, authoritative influences, friends and family to name a few. Decisions can be complex; often times clouded by the wealth of information and miss information on the Internet, and many, if not all market segments, under tremendous pricing pressure as we continue to deal with the lasting effects of economic downturn.
At Adreka, we believe that companies that embrace new consumer behaviors and market dynamics, focus on understanding the role of all stakeholders in the decision process, proactively mange their off-line and on-line reputation and engage with clients and stakeholders in a relevant manner will emerge as the dominant company in each segment. For these savvy marketers, the ones who are willing to take the steps necessary to become the consumer’s “advocate” dedicated to demystifying decision complexity, creating value at every step of the relationship, Adreka can help you achieve your goals.
Adreka helps customers achieve a dominant market position by leveraging industry-leading listening solutions that allow our clients to capture unfiltered customer and decision stakeholder feedback both on-line and off-line so that intelligent, actionable insight can be used to develop cost-effective multi-channel campaigns that can be implemented quickly. Further, we also monitor campaign tactics in real-time so that we can continuously improve our campaigns, optimizing effectiveness, performance and results.
HealthCare Marketing Value Proposition: [ more ]