Energy:
As the Annual Energy Outlook for 2010 clearly points out, there are several emerging trends and issues that could have major implications for U.S. energy markets. Because of the uncertainties inherent in any market projection, particularly in periods of high price volatility, rapid market transformation, or active changes in legislation, nothing should be considered in isolation.
Consumers in many cases feel the effect of volatility and change; having to navigate through the options made available through deregulation, deal with the facts and fiction associated with “green” and “renewable” energy and understand the impact of tax credits. Let’s face it; it’s complex for all stakeholders.
At Adreka we believe that complexity creates opportunities for the savvy marketer, the one who is willing to take the steps necessary to become the consumer’s “advocate” dedicated to demystifying decision complexity, creating value at every step of the relationship. Adreka helps customers deliver a better customer experience by listening closely to customers both on-line and off-line so that intelligent insight can be used to develop effective multi-channel campaigns that can be implemented quickly. We also monitor market dynamics in real-time so that we can continuously improve our campaigns, optimizing effectiveness, performance and results.
Are you ready to make your marketing and advertising effective and easy? Call Adreka today to learn how!
Energy Marketing Value Proposition: [ more ]
- For all marketers that source, generate, trade, service and supply energy to meet the needs of both residential and business customers
- Who need to maximize the results of their marketing budgets by attracting new customers, reducing customer switching and maximizing customer satisfaction and loyalty
- Adreka offers an approach to driving optimal marketing performance that is based upon a methodology that enables in a clear understanding of market dynamics that results the insight necessary to design and execute integrated, multi-channel campaigns that are highly targeted to each audience and monitored in real-time, thus enabling continuous improvement, a clear Return On Marketing Investment and better bottom-line results.
- Which features industry-leading promotion, client acquisition, retention, loyalty and advocacy tools that optimize customer life-cycle revenue by leveraging integrated multi-channel solutions
- Unlike traditional agencies we don’t believe that more money always leads to greater results…at Adreka we believe that “active” listening enabled by social media leads to an accurate understanding of customer perceptions, attitudes and behavioral insights that drives smarter marketing investment strategies, better results and a defendable ROI. Those with wisdom have thought us the concept of measure twice, cut once. That’s why we believe it’s so important to understand your business, use market intelligence and leverage analytically derived facts to validate our recommendations, guide our campaign designs and make intelligent in-market adjustments to drive better results. We are not your typical agency!
