Cause Marketing:
Following the 2008 Presidential Campaign, Andrew Rasiej, founder of the Personal Democracy Forum, said: “Obama’s success online is as much about how our society has changed, how our media ecology has changed, just in the past four years.” This should come as no surprise to cause related marketers, as the utilization of on-line communication vehicles has steadily increased over the past decade among this group of non-profits, lobbyists and corporations. Adreka refers to this contemporary approach as the Social Mobilization Model (SMM).
Adreka’s SMM approach is based on developing a very precise understanding of the issues that are most important to each target audience, understanding the channels through which they prefer to communicate, identification of issue influencers, what they are saying, who they are talking to and where they are talking about it. With a deep understanding of your target audience we then develop integrated, multi-channel campaigns that engage with them and their friends in a personalized one-to-one fashion. Ultimately establishing dependable grass-roots relationships, which earns cause-related organizations the right to ask their audience to mobilize for their common cause; including, making calls, hosting a meeting, attending a meeting, donating money and/or voting for a cause
Are you ready to make your marketing and advertising effective and easy? Call Adreka today to learn how!
Cause Marketing Value Proposition: [ more ]
- For all mission-based organizations and associations.
- Who need to maximize the results of their marketing budgets, improve member recruitment and retention programs, increase your organization’s visibility or generate support for new programs and drive inspired action.
- Adreka offers an approach to driving optimal marketing performance that results in a clear understanding of your market dynamics that provides the insight necessary to design and execute integrated, multi-channel campaigns that are highly-targeted to each audience and monitored in real-time, thus enabling continuous improvement, a clear Return On Marketing Investment and better results.
- Which features an incredible family of dedicated professionals that know how to get the most out of marketing investments by integrating traditional, direct, web, social media solutions and tools to address today’s marketing mobilization challenges.
- Unlike traditional agencies we don’t believe that more money always leads to greater results…at Adreka we believe that “active” listening enabled by social media leads to an accurate understanding of customer perceptions, attitudes and behavioral insights that drives smarter marketing investment strategies, better results and a defendable ROI. Those with wisdom have thought us the concept of measure twice, cut once. That’s why we believe it’s so important to understand your business, use market intelligence and leverage analytically derived facts to validate our recommendations, guide our campaign designs and make intelligent in-market adjustments to drive better results. We are not your typical agency!
