Celebrity and Sports Team Marketing:
The entertainment industry seems to be in a continuous state of change and under enormous pressure. On the entertainer front, downloading and music piracy continues to be an issue, and it’s gotten worse as a result of the economic downturn, and performers are playing to smaller venues with empty seats. Athletes and sports teams face a similar challenge; corporate profits are down, therefore, sponsorships, suite sales and seat block sales are all down. In addition, unemployment is high and consumer discretionary income is down, and on top of that consumers are saving more. It’s no surprise team profits are down as are payrolls.
As bleak as things may seem, we at Adreka believe we can help Entertainers, Athletes and Sports Teams mount a more cost effective battle to compete for corporate and discretionary consumer dollars by implementing relevant, highly-targeted and personalized multi-channel marketing campaigns. We believe that we are uniquely positioned to develop programs that leverage social media influencers to drive social participation within groups that have a shared interest. This means we can cost-effectively mobilize the masses to your event, venue or game.
Are you ready to make your marketing and advertising effective and easy? Call Adreka today to learn how!
Entertainer, Athlete and Sports Team Marketing Value Proposition: [ more ]
- For all organizations that need to mobilize their target audience to attend a virtual or in-person event (sports, entertainment, political, association, cause, etc.)
- Who need to communicate relevant information across multiple channels to motivate your targeted audience to take inspire action.
- Adreka offers an approach to driving optimal marketing performance that results in a clear understanding of your market dynamics that provides the insight necessary to design and execute integrated, multi-channel campaigns that are highly-targeted to each audience and monitored in real-time, thus enabling continuous improvement, a clear Return On Marketing Investment and better results.
- Which features an incredible family of dedicated professionals that know how to get the most out of marketing investments by integrating traditional, direct, web, social media solutions and tools to address today’s marketing mobilization challenges.
- Unlike traditional agencies we don’t believe that more money always leads to greater results…at Adreka we believe that “active” listening enabled by social media leads to an accurate understanding of customer perceptions, attitudes and behavioral insights that drives smarter marketing investment strategies, better results and a defendable ROI. Those with wisdom have thought us the concept of measure twice, cut once. That’s why we believe it’s so important to understand your business, use market intelligence and leverage analytically derived facts to validate our recommendations, guide our campaign designs and make intelligent in-market adjustments to drive better results. We are not your typical agency!
