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Telecommunications Marketing:

Forrester Research produces an annual measure of customer satisfaction called the Customer Experience Index (CxPi). The index plots individual company performance on a customer satisfaction continuum compared to the competition. This is an extremely valuable metric because a 5% improvement in the customer experience will yield 25% – 75% increase in profitability. This concept is not new; telecommunication services companies and consultants have been advocating the value of improved customer experience for years. Yet today, customer service is still indicated as the primary reason why many customers select their telecommunications carrier, this is certainly true for ethnic consumers. What’s more perplexing is that wireless telecommunications service providers are consistently ranked in the “Poor” and “Okay” category, and only at the low end of the “Okay” category.

This phenomenon is no surprise to us at Adreka. We understand how difficult it is to get unfiltered feedback from your clients, and turn that feedback into actionable insight. Which is why the foundation of our telecommunications offering is a solution that allows us to capture unfiltered feedback without the bias of surveys, focus groups, etc. Armed with precise feedback, we use facts to align the organization with the client, and develop robust, relevant, multi-channel marketing campaigns that engage with clients in a personalized one-to-one fashion.

We further believe we are uniquely positioned to develop programs that engage with and leverage social media influencers and advocates to drive social participation into highly segmented groups with a shared interest. This means we can cost-effectively deploy campaigns that leverage traditional media, Internet, social media and mobile communications to promote your brand, generate buzz, uncover opportunities, create loyalty and mobilize an army of advocates that helps you proactively manage your reputation and expand your business through word-of-mouth.

Are you ready to make your marketing and advertising effective and easy? Call Adreka today to learn how!

Telecommunications Value Proposition: [ more ]

• For telecommunications marketers that want to offer the best customer experience throughout the customer lifecycle
• Who need to maximize the results of their marketing budgets by deploying highly-targeted, relevant, cost-effective campaigns that drive optimal results while continuously improving the customer experience
• Adreka offers an approach to driving optimal marketing performance that results in a clear understanding of your market dynamics that provides the insight necessary to design and execute integrated, multi-channel campaigns that are highly-targeted to each audience and monitored in real-time, thus enabling continuous improvement, a clear Return On Marketing Investment and better results.
• Which features an incredible family of dedicated professionals that know how to get the most out of marketing investments by integrating traditional, direct, web, social media solutions and tools to address today’s marketing mobilization challenges.
• Unlike traditional agencies we don’t believe that more money always leads to greater results…at Adreka we believe that “active” listening enabled by social media leads to an accurate understanding of customer perceptions, attitudes and behavioral insights that drives smarter marketing investment strategies, better results and a defendable ROI. Those with wisdom have thought us the concept of measure twice, cut once. That’s why we believe it’s so important to understand your business, use market intelligence and leverage analytically derived facts to validate our recommendations, guide our campaign designs and make intelligent in-market adjustments to drive better results. We are not your typical agency!