Media

• Traditional Media
• Interactive Media
• Social Media Marketing
• Mobile Media

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Interactive Media:

Interactive Marketing affords the marketer the ability to engage the consumer in a direct and personal way and gives a business a very human persona. It is the latest evolving trend in marketing whereby marketing has moved from a singular, transaction-based effort to a conversation. Interactive marketing was best defined by John Deighton, Harvard professor, who says, “interactive marketing is the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us” (Deighton 1996). Strategic Internet marketing ultimately provides the ability to develop interactive relationships with individual customers, thereby cross-selling additional products and services that are synonymous with the customers’ needs. Technology is making this dream a reality. Now companies can keep track of customer preferences and tailor their advertising and promotions campaigns to those needs, thus capturing the essence of their brand. Interactive marketing is not synonymous with online marketing. Although interactive marketing processes have been accelerated by Internet-based technologies.

• Anti-Search Engine Marketing [ more ]

  Does searching on your company name turn up negative press, upset c
  ustomer, or bad reviews? Negative brand information WILL cost you business, depending on your size; it may only be a few thousand dollars, or tens of millions. In today’s world of social media, even the smallest negative comments could derive a huge following, thus creating a much larger potential problem. Anti-SEO is the art of not being found online. Or more particularly, burying potentially brand damaging comments, posts, video, consumer rants, and other negative media from search engines. We cannot remove the data, but we can bury it so deep, that it will not show up in the majority of consumer searches.

• Affiliate Marketing [ more ]

  90% of E-commerce based websites do not have an affiliate program! More surprising less than 10% of those that do have affiliate programs, actively market those programs to web masters.

  Adreka Advertising leverages the power of dozens of affiliate marketing networks comprised of 1000’s of web masters to market your e-commerce product to their client base and exponentially grow your business into an enterprise overnight. You can trust that the Adreka Advertising affiliate marketing programs are successful, well-planned, orchestrated, priced, executed, tracked, and continually optimized.

• Search Engine Optimization (SEO) [ more ]

  92% of the online population visits a search engine, portal or community site everyday or at least every month. Furthermore, top search engine rankings like Google, Yahoo, and AOL can generate up to 900% more traffic to a site which translates to up to 80% more in sales!

  With this said, can your site afford not to be found?

  Search engine Optimization is the process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. SEO depends upon a variety of factors to include the frequency of targeted key words, the relevance of associated key words, incoming links of relevantly based content, and the ability for search engines to gain access or “bot” a website.

  As part of a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. Adreka’s professional SEO services may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.

  Let Adreka Advertising be your search engine optimization (SEO) copywriter. If you need help with SEO optimization Adreka can support your company with their SEO website tools and professional SEO services. Consider us to be your strategic SEO agency.

• Search Engine Marketing (SEM) [ more ]

  Over 80% of all paid traffic is wasted because of poor planning and unused analytics. Search engines make it easy to advertise, but without the right process or SEM specialist you WILL lose money, guaranteed!

  Search engine marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the search engine result pages (SERPs). Other sources, including the New York Times, define SEM as the practice of buying paid search listings.

  Internet search engine marketing has become huge online and is a great way to increase your customer base. Just last year the United States spent an average of $9.4 billion dollars on search engine marketing, and SEM is growing much faster than traditional advertising. As a search engine marketing expert, Adreka can improve your company’s website with search engine optimization (or SEO), paid placements, and provide paid inclusions on some of the largest SEM vendors (Google, AdWords, and Yahoo! Search Marketing.)

  However, keep in mind that SEM is an effective and popular means of marketing, if it is monitored and administered correctly. Unlike Adreka Advertising, most other advertising agencies poorly plan, do not implement, and fail to monitor their SEM campaigns. Poorly designed SEM campaigns impact the bottom line on two fronts, wasted dollars and lost opportunities.

  Let Adreka Advertising be your search engine marketing consultant, and SEM Marketing Professional about how best to allocate your dollars and resources to SEM services

• Viral Marketing [ more ]

  Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks or peer-to-peer communication to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through automated viral processes. The ultimate objective is for the viral marketing initiatives to become your word-of-mouth lead generation and sales engine.

  The Key Advantages of Viral Marketing

  Viral marketing is an innovative way to advertise a service or product. In order to create a successful viral marketing program you must first identify individuals with high social networking potential (SNP) and create viral messages that appeal to this segment of the population and have high probability of being passed along. Furthermore, viral marketing is also a form of stealth marketing because this form of marketing places varied kinds of advertisements both online and offline to create the impression and obtain word-of-mouth enthusiasm.

  Viral Marketing Campaigns and Examples

  Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. The most common forms of viral promotions are video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.

  Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Viral marketing relies on human behavior, expecting that people will share the media with like-minded friends and family.

• Website Development [ more ]

  Is your website a static brochure, cluttered, or out-dated? Websites need continuous improvement. Just browse around for a few minutes and discover the websites that are looking old and obsolete.

  Some signals that may indicate a website redesign is needed:

  Can your website be found online?

  In other words, if you were to type in “your product or service offering” into your search engine of choice, does your site show up within the natural search? Too many graphics and little text content may make a search engine miss what you have to offer.

  When prospective customers visit your website, do they stay less than 30 seconds?

  If customers come and go, your website may not be rich in content that holds their attention.

  Is your website a brochure or a tool?

  Your competition is offering information, insight, downloads, or web-based tools to help their visitors make a buying decision. What does your website offer visitors?

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Are you ready to make your marketing and advertising effective and easy? Call Adreka today to learn how!