Social Media Marketing:
Social media communication and dialogue is essentially user-generated information and content that is published using highly accessible and scalable publishing technologies. Readily available social media platforms and blogging platforms are intended to facilitate communications, influence and interaction with peers and with public audiences. Social media marketing was derived from understanding and categorizing the complex relationships found within the social media networks into special interest groups of (SIGs). As opposed to broadcasting a general marketing message to a generic group of individuals in a specific geographic, social media marketing allows you to target the attitudes, behavior, and perceptions, concerning your brand and create behavioral triggers to track the adoption of your social media marketing into a direct consumer action. Combine social media marketing with Adreka’s Social Media Analytics platform, and you have a powerful, targeted, and measurable media campaign that can generate 300x more response than traditional or Internet direct response.
- Blog Marketing / Blog Farms (Transparent) [ more ]
A blog (a contraction of the term weblog) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.
Grouping like bloggers (those who blog) together, and paying them to review a product or service is referred to as a blog farm. Search engines usually love blog farms because they 1) are very search engine friendly by nature, 2) usually revolve around a specific, reoccurring theme, and 3) in many cases link to other blogs or blog farms of like content. Super blog farms or blog plantations can arise by combining multiple blog farms together.
Given that at least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN, blog farms are a powerful tool of optimizing your websites for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The more participants within the blog farm, the higher your page comes up in search engine results, the greater the traffic that is directed to your website. Access our Blog Farm Today; Our Blog Farms are 350,000 bloggers, targeting 28 Industries.
- Business Social Marketing [ more ]
In 2009, there is an estimated 200 general business centric marketing web portals, such as LinkedIn, Plaxo, Affluence, Ecademy, as a few examples. In order to truly harness the power of online social marketing, you need to understand the ways in which you build your own network as a subset of the whole community. Business Social Marketing is a network-marketing method by which business opportunities are created through social networks of like-minded business people. There are several prominent online business networking organizations that create models of networking activity that allow the business person to build new business relationships and generate business opportunities at the same time.
Business Social Marketing, though a time intensive process, usually generates huge return in a very short time frame. Moreover, once your business network is established, you can grow your network into the acquaintances of your targeted clients through the social networks referral process.
- Consumer Social Marketing [ more ]
For every one Business Social Marketing Network there exist 1,000s of Consumer Social Marketing, such as MySpace, Facebook, Bebo, and Friend Finder. Like their Business counterparts, Consumer Social Marketing is a network-marketing method that targets the populace within the social network. Consumer networks, depending upon the marketing methods, is much more powerful of an aggregation tool given that 1) there are more sites to target, 2) personal motivations usually out-weight business motivations, 3) consumer social networks tend to expect more personal data shared than their business counterparts, making it a truly target rich environment for marketers.
- Mobile Social Marketing [ more ]
Mobile social marketing targets social networking is where one or more individuals of similar interests or commonalities, conversing and connecting with one another using the mobile phone. Much like web-based social marketing, mobile social networking occurs in virtual communities. A current trend for Internet social networking websites such as MySpace and Facebook is to turn mobile. In 2006, Twitter made its debut, which gave rise to the mobile micro-blog, micro-blogging service that enables its users to send and read other users’ updates, tweets, which are text-based posts of up to 140 characters in length. Updates are displayed on the user’s profile page and delivered to other users who have signed up to receive them. Senders can restrict delivery to those in their circle of friends (delivery to everyone being the default). For brand managers, adding these social mobile marketing components to a media campaign allows the brand to acquire consumer data and a potential following of their offering. Most successful product offering within this space are related to entertainment, sports, and celebrities, though contest offerings can be just as powerful but shorter lived.
- Social Media Optimization (SMO) [ more ]
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionality like images and videos.
- Social Mobilization [ more ]
Social mobilization is the act of creating a measurable action of a populace within a social network or community, also referred to as mass mobilization, popular mobilization, or flash mobs. Mass mobilization commonly manifests itself in the form of large public gatherings such as mass meetings, parades or demonstrations. Given that the core of social networking sites are already groups through social commonalities that are bound in communication via mobile devices and / or Internet, social mobilization offers a power tool not just to communicate with the populace at large but to direct their actions.
- Social Video Marketing [ more ]
Combining social media with video based content will foster conversations, convert incremental audience, and ultimately increase audiences’ engagement with brands. Social video networking sites are the most highly viewed web portals on the Internet, with strong convergence to mobile devices. Creating compelling and entertaining video content that supports and promotes your brand objectives is part of the battle. Social video marketing is the act of allowing compelling content to take on a life of its own and create a viral following. Social Video marketing could be a single video that generates millions of views as it is shared within a multitude of social networks, but the most successful social engagements occur as the video becomes a series, thus the cumulative viewing populace of the video series out-weighs that of a single viral video.
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