Traditional Media:
Traditional advertising still makes up over 90% of the media market spend and is the catalyst for a majority of real world sales.
Direct response marketing is fueled primarily by traditional based media, which includes TV, Radio, Billboard, and Print. Through the proper use and monitoring of traditional advertising, networks yield the greatest capture of direct response. Traditional is classic and proven to be successful.
- Broadcast and Cable TV Advertising [ more ]
Cable TV Advertising reaches over 64,000,000 households, approximately 58% of all US TV households.
Cable TV advertising is an affordable, highly-localized medium for TV based advertising. Unlike broadcast TV networks like ABC, NBC, CBS, WB, etc., Cable television advertising can correspond to a “trading zone,” (i.e., area adjacent to a location where most customers come from) or a “demographically” concentrated area (where many households have similar demographic characteristics such as age, income, occupation or lifestyle). The ability to combine both demographic and geographic makes cable TV advertising a smart choice for any business looking to get the most out of a direct marketing campaign. Cable TV advertising runs traditionally in 30-second spots.
The value of cable TV advertising is unlocked when you combine the demographic search with a measured response-tracking rate. Knowing who is calling from what media network, allows the advertiser to re-buy on only the stations and networks that are converting potential customers. Overall, cable TV advertising has the highest potential for local customer acquisitions with out the associated cost of traditional broadcast media networks.
- Outdoor Advertising [ more ]
Adreka can provide your brand with the greatest amount of exposure for all of your outdoor media needs. We have outdoor purchasing power in over 262 US cities, in 5 languages. Our outdoor advertising expertise is not just limited to purchasing the media space, but as a complete turn key solution, which includes 1) targeting the very best outdoor advertising locations, 2) creating the necessary outdoor advertising / creative materials, 3) installation of your outdoor creative whether it is vinyl, paper, or digital outdoor, and 4) monitoring your outdoor advert to insure that it is in proper working order.
Additional outdoor add-ons, can include proximity / mobile Bluetooth marketing for in Mall-Venue locations. Adreka tracks consumer responses via a multitude of analytics to include: phone, web, or In-Store reports to demonstrate the effectiveness of your media placement.
- Print Advertising [ more ]
Adreka can provide your brand exposure in over 2,000 print magazines nationwide, and local insertions within National magazines into local markets. We represent a one-stop shop for all of your print advertising needs to include full reporting and consumer analytics on the uptake of your media message.
Moreover, a majority of our print media purchases will also give your brand access to their online media inventory as well.
- Radio [ more ]
Radio Advertising reaches over 228,000,000 Americans, approximately 94% US consumers.
In a single week, radio advertising reaches more than 228 million Americans. That’s 94 percent of everyone age 12 and older. So no matter what types of prospects you want to reach, radio advertising will help you do it. Plus, radio advertising is mobile. Eighty percent of adults listen to radio and the ads in their cars, and a quarter of the population also listens while at work. Radio advertising runs traditionally in 60-second spots.
Radio Advertising is NOT a localized medium. Radio advertising transmits their signal significant distances. It is ideal for a business or service with multiple locations or to draw a statewide audience to a local area. Of course the big thing to consider is whether your messaging, product or service unique enough that your client will call or come to your location while potentially passing many of your competitors.
Radio advertising, unlike cable TV advertising, has a distinct airplay format (E.g. Country, Urban, Easy Listening, Oldies, etc), which makes it a more locked-in demographic. Like cable, knowing which radio advertising in converting into client inquiries, on per network basis, by measuring phone calls or other means is valuable when looking to reallocate radio-advertising dollars across a multitude of networks.
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Are you ready to make your marketing and advertising effective and easy? Call Adreka today to learn how!
