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• Adreka Phone Genie

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Pay-Per-Call:

Adreka’s Phone Genie gets your customers calling you!
The pay-per-call format solves a problem for the millions of businesses that don’t have a web presence, but still want to be found by online searchers. It’s especially effective for local businesses, since pay-per-call ads can be targeted for users in a specific location. Buying clicks isn’t for everyone, especially when pay-per-call advertising is available. Pay-per-call is a new type of online advertising that mixes search functionality and on-the-phone interaction resulting in an appealing marketing opportunity for small-to-medium sized businesses.

From the consumer standpoint, it’s much easier to call a local business than rely on email to ask details about pricing, programs and product availability. People who are going online and performing a local search are not traditional searchers. They typically want to talk to someone on the phone. However, pay-per-call does a very specific niche for businesses without a web site, or for businesses that don’t have the time, capital or knowledge base for a fully-optimized campaign. These merchants are still able to leverage a web “presence” of sorts (the pay-per-call ad) gaining highly qualified conversions.

For merchants with an existing pay-per-click campaign, pay-per-call provides another smart advertising channel. They can reach motivated prospects who are looking for a phone number online, not looking for an experience. Mixing pay-per-call and pay-per-click provides the best of both worlds, letting merchants dial into local search marketing in a whole new way. The pay-per-call format is also appealing to any business that performs best with a high-touch presence. When people are motivated enough to pick up the phone and call, they are often closer to making a purchase decision than people who simply click through on a sponsored listing. In addition, phone reps can answer questions and overcome objections more quickly than most web sites.

Clients value calls over clicks, and one reason that clients heavily value phone leads is because of the improved conversion rate. Pay-per-call provides merchants the opportunity to engage customers about their specific needs. Conversions improve when you move from online to on-the-phone. Additionally, small business owners also have an easier time tracking their on-phone conversion rates than their web conversions. Given the high rate of reported click fraud, a pay-per-call service is believed to be a better solution to connect potential customers to advertisers.

• Pay-Per-Call: How it works [ more ]

  How it Works

  Consumers are initially targeted and exposed to generic industry advertisements through a variety of media. Interested customers then call a hotline connected to a rotating phone queue that includes your phone number. The system then directly connects you to the incoming call during the hours you specify. Finally, the system logs the customer’s contact information and sends it to you for additional marketing purposes.

• Pay-Per-Call: FAQ [ more ]

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  Q: Can I choose the area in which the pay-per-calls are received?

  A: Yes, we can pinpoint down to city, state and/or zip code specific advertising.

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  Q: How many networks do you advertise on?

  A: We have over 400 networks including cable and broadcast TV, radio, print, outdoor, and Internet.

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  Q: How do I know they are looking for my product or service? How are these leads qualified?

  A: Our advertising only runs in specified areas for each specific industry along with defined categories, thus qualifying your calls prior to them being delivered to you.

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  Q: How do I know that these are real leads calling?

  A: We give you a full Call Report that audits who, what, where, and when the consumers called.

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  Q: Can I use my Call Report information for other marketing needs?

  A: Yes, it is your information! And we highly recommend it. We would be delighted to help you leverage the best strategy to reconnect to these targeted customers.

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  Q: Where will my ad be seen?

  A: Adreka runs generic advertising that is industry specific across multiple networks. You will be placed on the networks that are currently returning the best ROI for your industry. We call this your Media Mix, which includes an assortment of TV, radio, print, outdoor, and/or Internet.

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  Q: I am in the yellow pages, why would I pay $15+ for each call?

  A: Our multiple resource marketing uses highly targeted and informative communications that bring educated, ready-to-buy customers to your phone. You only pay for the customers that call you rather than having to pay to sit on a directory with hundreds of your closest competitors.

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  Q: How many ads will I be buying?

  A: None, you do not buy ads. You only buy the qualified call.

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  Q: What will the pay-per-calls cost?

  A: Adreka’s call pricing is industry specific. Please contact us for current pay-per-call rates.

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  Q: Will I be charged for hang-ups or repeat callers?

  A: If a pay-per-call is dropped by Adreka or if a customer continually calls in on the same phone number, you will not be charged. If you fail to answer the phone call or if the client hangs up after the transfer has been made, your account will be debited and the customers contact information will be added to your Call Report.

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  Q: Can I control when I want to receive these phone calls?

  A: Yes, you can specify when you want the calls to come in. This allows you to insure that you are receiving your calls during your business operating hours and not in the middle of the night (unless you want them in the middle of the night, of course).

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  Q: How many pay-per-calls can I expect?

  A: You are GUARANTEED to receive ALL of the pay-per-calls you have paid for!

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  Q: How many pay-per-calls can I expect a day?

  A: This will vary by industry. If you are a Christmas tree lot, don’t expect many calls in July. Most high demand industries will run through their initial account of 100 leads within 30 to 60 days.

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Ready to track your Advertising Return on Investment (ROI)? Contact Adreka today to learn how!