Reputation Management:
Now that it is evident that companies no longer solely control the fate of their brand, there is growing need to keep your finger on the pulse of your brand and your competitors as well. Today, we believe that it is vitally important to proactively monitor the following:
- Sentiment metrics for brand and competitive brand
- Negative brand comments that could spin out of control
- Positive brand comments that could be capitalized on
- Market and brand influencer conversations
- Influencer reach
- Where important conversations are taking place
- Market events
- Subtle trends that offer meaningful insight
With access to this information, Adreka can help your company develop a brand identity, monitor it and determine relevant engagement strategies to mitigate brand risk and maximize brand opportunities.