Umkehren einer $ 50M Verlust bei einem Deal Flow über Anti-Marketing

Dezember 29, 2010

A Major Financial Institution, a Rogue Broker, and a Class Action Lawsuit by Investors – A Love Story The Situation: Black Friday on Wall Street With hundreds of millions of dollars blown, investment banking scandals exploited, and a huge reputation tarnished, a leading national investment banking firm found itself stuck between a rock and a [...]



Pay-per-Call-Plattform Verbraucherinsolvenz Wettbewerb in erster Multi-Channel Performance Launch

Adreka’s Pay-per-call platform is over 600% more effective than the leading pay-per-call provider. In addition, it is 1,600% more efficient than a single channel media program in terms of quality and quantity of calls received within 120 days. The Situation: Cashing in on Consumer Debt According the US Census Bureau, In 2003 there were 164 [...]



Case Study: Georgia International Boat Show

Small Spend Yields Big Results Through Multi-Channel Event Marketing Within a four week period Adreka developed and implemented a full marketing and media campaign that took the Georgia International Boat Show from Concept to Deployment. Adreka’s marketing campaign reached millions of people within Georgia and surrounding states. Thousands of affluent and intrigued luxury and recreational [...]



Anti-SEO, Die Kunst der nicht gefunden

Exploiting Fluffy Bunnies to Hide from Google, Could Save Billions in Corporate Loss Perfecting the Art of Not Being Found, Anti-SEO In NY, a would be customer of a prestigious investment banking firm CANCELS his buy order for $500,000; In Atlanta, a would be SUV driver, decides NOT to buy his $58,000 vehicle; In Boston, [...]



The GPad (Apple’s iPad Nightmare)– Rage Against the Apple, A Magical Consumer Revolt

Dezember 28, 2010

GPad (Apple’s iPad Nightmare)– Rage Against the Apple, A Magical Consumer Revolt. We had to just reinvent all the rules of consumer electronics marketing, because they just did not fit into our timeline, I love rewriting history, or even better making it!



PAY PER WÄHLER – Ungewöhnliche Politik - könnte die Leistung basierte Medien stürzen Abfrage der aktuellen Führer?

Oktober 3, 2010

Will Paying for Voter Action Rather than Gross Media Spending Be the New Measuring Stick for Political Campaigns? With less than 20 days left until the gubernatorial election, tens of millions of political campaign dollars will be spent in last minute media purchases. The hope is to sway voter favor to the political candidate of [...]



Es scheint zu sein, über 3 Milliarden Gründe für Kohle in die Lagerung von mehreren politischen Media Buyers schreiben für verschwenderische Ausgaben Media

September 28, 2010

Politische Werbung können möglicherweise übertreffen Urlaub Inserenten in hyper Ausgaben im November. MediaWeek berichtet, dass über, drei Viertel der $3 Milliarden erwartet Geldsegen wird in den letzten sieben Wochen lang werden bis zum November-Wahlen. Kantar Media veröffentlicht eine politische Ausgaben zeigen, dass politische Werbeausgaben wird über $160 Millionen über die 2006 [...]



Airline Online-Strategie - Marketing der Irate Traveler

Juli 13, 2010

Socially Catering Airline Passengers and Brand Loyalty in the World of Social and Mobile Media Can this really be happening to you?! Nachdem Sie wartete 45 Minuten auf dem Rollfeld, nur auf eine andere Ebene verschoben werden, dass nicht genug Flugbesatzung, which caused a you to have an overnight stay in a in a [...]