Casino Marketing:
The economic downturn has the gaming industry reeling. There is simply just less discretionary income in virtually all socioeconomic segments, and as a result profits are down…substantially. What’s a casino to do? Know your customers and their friends better than they know themselves and market to them in a relevant one-to-one manner.
As easy as this sounds, it’s proven to be difficult to pull off. Casinos, like many companies in the business world, are lagging behind in the adoption of new consumer communication preferences. Just as many companies have mastered database marketing and email marketing, consumer are now ratcheting down their use of these channels, in favor of social media and mobile communications. So while casinos have some very valuable foundational marketing capabilities, we believe casinos have only half of the data that’s available. Adreka can augment your data asset by opening up the world of social media to identify where your target customers and their friends work and play, engaging with them in relevant ways that increases your presence in their daily lives. We also identify the high-value targets that can influence and mobilize others through word-of-mouth to become involved and participate.
Armed with a precise understanding of your clients and their friends we use facts to align the organization with the client, and develop robust, relevant, multi-channel marketing campaigns targeted at clients and influencers in a personalized one-to-one fashion that yield loyal, long-term relationships.
Are you ready to make your marketing and advertising effective and easy? Call Adreka today to learn how!
Casino Marketing Value Proposition: [ more ]
- For all commercial, tribal and racetrack and casino marketers
- Who need to maximize the results of their marketing budgets and mobilize client to venues
- Adreka offers an approach to driving optimal marketing performance that results in a clear understanding of your market dynamics that provides the insight necessary to design and execute integrated, multi-channel campaigns that are highly-targeted to each audience and monitored in real-time, thus enabling continuous improvement, a clear Return On Marketing Investment and better results.
- Which features an incredible family of dedicated professionals that know how to get the most out of marketing investments by integrating traditional, direct, web, social media solutions and tools to address today’s marketing mobilization challenges.
- Unlike traditional agencies we don’t believe that more money always leads to greater results…at Adreka we believe that “active” listening enabled by social media leads to an accurate understanding of customer perceptions, attitudes and behavioral insights that drives smarter marketing investment strategies, better results and a defendable ROI. Those with wisdom have thought us the concept of measure twice, cut once. That’s why we believe it’s so important to understand your business, use market intelligence and leverage analytically derived facts to validate our recommendations, guide our campaign designs and make intelligent in-market adjustments to drive better results. We are not your typical agency!
