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Telecommunications Marketing

Telecommunications Marketing:

Forrester Research produces an annual measure of customer satisfaction called the Customer Experience Index (CxPi). The index plots individual company performance on a customer satisfaction continuum compared to the competition. This is an extremely valuable metric because a 5% improvement in the customer experience will yield 25% – 75% increase in profitability. This concept is not new; telecommunication services companies and consultants have been advocating the value of improved customer experience for years. Yet today, customer service is still indicated as the primary reason why many customers select their telecommunications carrier, this is certainly true for ethnic consumers. What’s more perplexing is that wireless telecommunications service providers are consistently ranked in the “Poor” and “Okay” category, and only at the low end of the “Okay” category.

This phenomenon is no surprise to us at Adreka. We understand how difficult it is to get unfiltered feedback from your clients, and turn that feedback into actionable insight. Which is why the foundation of our telecommunications offering is a solution that allows us to capture unfiltered feedback without the bias of surveys, focus groups, etc. Armed with precise feedback, we use facts to align the organization with the client, and develop robust, relevant, multi-channel marketing campaigns that engage with clients in a personalized one-to-one fashion.

We further believe we are uniquely positioned to develop programs that engage with and leverage social media influencers and advocates to drive social participation into highly segmented groups with a shared interest. This means we can cost-effectively deploy campaigns that leverage traditional media, Internet, social media and mobile communications to promote your brand, generate buzz, uncover opportunities, create loyalty and mobilize an army of advocates that helps you proactively manage your reputation and expand your business through word-of-mouth.

Are you ready to make your marketing and advertising effective and easy? Call Adreka today to learn how!

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