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Cause Marketing

Cause Marketing:

Following the 2008 Presidential Campaign, Andrew Rasiej, founder of the Personal Democracy Forum, said: “Obama’s success online is as much about how our society has changed, how our media ecology has changed, just in the past four years.” This should come as no surprise to cause related marketers, as the utilization of on-line communication vehicles has steadily increased over the past decade among this group of non-profits, lobbyists and corporations. Adreka refers to this contemporary approach as the Social Mobilization Model (SMM).

Adreka’s SMM approach is based on developing a very precise understanding of the issues that are most important to each target audience, understanding the channels through which they prefer to communicate, identification of issue influencers, what they are saying, who they are talking to and where they are talking about it. With a deep understanding of your target audience we then develop integrated, multi-channel campaigns that engage with them and their friends in a personalized one-to-one fashion. Ultimately establishing dependable grass-roots relationships, which earns cause-related organizations the right to ask their audience to mobilize for their common cause; including, making calls, hosting a meeting, attending a meeting, donating money and/or voting for a cause

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